EXHIBITION DRAWS VISITORS IN DROVES

Of the 111 booth spaces made available, a record 108 booth spaces were taken up by local and foreign road industry entrepreneurs at the exhibition held simultaneously with this joint conference and congress which enabled them to reinforce their respective organisation’s role as a leader by showcasing their expertise, products and services and innovative outcomes to an interested, relevant and influential audience.

The foreign exhibitors were from South Korea, United States of America, New Zealand, China, Singapore and Germany. South Korea projected its products and services in a strategic pavilion covering a 6-booth area.

Based on the non-stop streams of visitors comprising event delegates and members of public and the views expressed by the exhibitors themselves, the objectives of the exhibitors and their expectations have been met.

Exhibitions in general are pivotal to an integrated marketing strategy as they provide the springboard for:

• Promoting an organisation’s achievements and unique contributions to the industry

• Networking with targeted key decision makers from public and corporate sectors

• Establishing new contacts and exchanging ideas and views

• Tapping into expertise brought forth by the conference / congress.